Beginning our process at deep diving into the nuances of the design challenge at hand. All of our designs and solutions are backed by science and research in order to get it right the first time.

Our WHY stage is where we combine all of our skills ranging from neuroscience to augmented reality, from mechanical engineering to graphic design which creates a catalyst for innovation.

Our unique perspective discovered during our WHY phase leads to realization of our radical solution. When we design Z, we bring to life what exists only in people's imaginations.